From Star Guide Zenith World Book World Premiere

[2015 Basel] At this year’s Basel Watch Fair, the famous Swiss watchmaking brand Zenith will make the world’s first new book ‘The story of a watch manufacture under a guiding star’. Company story). On March 19th (Thursday) from 11:00 to 11:45 am, book writer Joël Duval will host a new bookmark sale at the Watchprint Bookstore (Hall 2.0, Hall W25).
   This book covers the development of Zenith’s brand legend since it was founded in Switzerland in 1865. It is a rare and authoritative work for all watch enthusiasts. Since its founding 150 years ago, Zenith has invented more than 500 movements, produced 10 million timepieces and won more than 2,333 awards, creating a unique world record. During the period, Zenith participated in the chronometer competition organized by the Swiss Observatory many times. By 1898, the brand had established its undisputed leadership in the field of precision watchmaking.
   Zenith also hires and trains the best watchmaking experts and master craftsmen to march with time. After five years of research and development, Zenith created the world’s first automatic chronograph movement with a frequency of up to 36,000 times in 1969. Unlike many other brands, Zenith has a history of a century and a half, not only the history of watches and clocks, but also the history of Art Nouveau, tourism, military assembly and aviation culture.
   The book is available in French and English in 448 pages. It is available for order online now for CHF 100.

From Ru Valley To The Green, An Extraordinary Moment Audemars Piguet’s New Royal Oak Series Chronograph Grand Release

[April 24, 2017, Shanghai, China] The spring is full, and the new Royal Oak series chronograph debuts in the grassy Shanghai Laoshan International Golf Club. This luxurious sports watch with practical complications has a new and extraordinary style with a clear two-tone dial design this year. On this occasion, Audemars Piguet held the ‘Audemars Piguet Golf Masters 2017’. Members of the brand golf ambassadors Peter Uihlein, Paul Dunne and Wu Qilong gathered on the green In the elegant swing, create extraordinary moments and experience the pioneering spirit of the Royal Oak Chronograph.

New design aesthetics

   In 1972, the Audemars Piguet Royal Oak watch set a precedent for luxury sports watches and became a world legend. The Audemars Piguet Royal Oak series launched the first chronograph in 1997. The thickness of the chronograph movement was less than 5.5 mm, making it one of Audemars Piguet’s most successful models. Since then, many versions of this best-selling timepiece have been launched. Today, the Royal Oak Chronograph has become one of the core products of this series.


   In 2017, the dial of the Royal Oak series chronograph was sublimated to reveal a new aesthetic: a fresh and clear two-tone dial design with new details and modern luxury sports temperament; 30 minutes and 12 at 3 and 9 o’clock The size of the sub-hour dial is increased accordingly; the length of the hour mark is slightly reduced and the width is increased, which is more visually beautiful, and the new fluorescent coating has improved the readability. In addition, the timing button no longer uses the previous screw-in design, which greatly improves the convenience of the timing function. Four of the new rose gold models feature 18K rose gold bracelets or crocodile leather straps and large blue or brown ‘Grande Tapisserie’ checkered dials. The three stainless steel models are decorated with black, silver or blue ‘Grande Tapisserie’ checkered dials, with stainless steel bracelets.

   The Royal Oak Chronograph with new design details also has a boutique-only version available only at Audemars Piguet boutiques. This watch features a titanium case with a polished 950 platinum bezel, a titanium bracelet with 950 platinum links, and a titanium folding clasp engraved with AP. The dark gray dial is engraved with the ‘Grande Tapisserie’ large checkered decoration, with the blue sub-dial, platinum three-dimensional hour markers and royal oak hands, and the color and aesthetics create an unforgettable and smart temperament.

   The new Audemars Piguet Royal Oak series chronograph is coming to China on this bright spring day. With the new design details, the exquisite craftsmanship has been sublimated and re-used, and it has become an extraordinary choice for practical and complex sports watches!

Audemars Piguet Golf Masters

   Golfers and watchmakers have the same heart. Golf and fine watchmaking are relentlessly pursuing precision and elegance, and both pay great attention to the perfection of both movement and performance. With the love and passion for this elegant and outstanding sport, Audemars Piguet brings together the best golfers in the world to form the ‘Golf Brand Ambassador Dream Team’. Each year, Audemars Piguet hosts tournaments on the world’s top courses, inviting Audemars Piguet guests and Audemars Piguet Golf Ambassadors exchanged views and shared swings.

   The 2017 Audemars Piguet Golf Masters was chosen to be held in Shanghai Sheshan International Golf Club, Asia’s top and perfect environment. Peter Uihlein and Paul Dunne, members of the Golf Brand Ambassador Dream Team, made a special trip to the event. Peter from the United States is known for ‘beast distance’; Paul from Ireland is considered one of the most powerful young golfers of the future. As outstanding and passionate golfers, they relentlessly pursue perfection and breakthrough, and their strength reflects the spirit of the Audemars Piguet brand ‘To break the rules, you must first master them.

   Among the guests who participated in this event, there was a special player-Wu Qilong! He is not only an excellent actor, singer, investor, film and television producer, but also a golf enthusiast. ‘I think golf requires superb skills and elegant movements, but it also brings me a lot of thinking, including self-control and supreme concentration. And continuous breakthroughs. Golf and watchmaking have many similarities. Audemars Piguet is my favorite brand and has always been on the path of being an independent pioneer. Advanced watchmaking skills have been passed down from watchmaker to watchmaker. Focusing on the art of square inches, I sincerely feel that it is this spirit that makes the Audemars Piguet watch on our wrists not only a watch, but a work of time. ‘

   On the day of the event, Peter Eureen, Paul Dunn, Wu Qilong and VIP VIP met on the green. The ambassador and the guests shared a swing, exchanged ideas and shared their experience. The guests all expressed that they enjoyed the extraordinary and noble experience provided by Audemars Piguet. They were fortunate to have met such professional golfers at such close distances, gained a lot of valuable golf skills, and spent a wonderful and unforgettable time.

   Whether in the greenery or the world of high-end watches, they have the same precision and perfection. It is this ingenuity and spirit that have made the master and the legend. The chronograph function is derived from the need to measure accurate results in the sports field to achieve a higher level of transcendence. Today, the new Royal Oak series chronograph has witnessed extraordinary moments on the greenery with superb skills and excellent style.