DNA is considered to be unique in life, and contains the genetic information of each individual life. The same is true of watch brands, and each brand has its own unique DNA.
Clean, minimalist Scandinavian design has always played a central role in Obaku’s DNA atlas. However, during the quarter Obaku is trying to make it clearer. The traditional clean and simple design is not very practical in the design of ultra-thin watches, because less is more in the design of ultra-thin watches.
This ultra-thin watch is still an important part of Obaku, and it is the style most likely to remain on the top of the sales list. At the same time, the work of a new generation of designers who have inherited clean and simple design methods will also appear in Obaku’s collections. This is a highlight of the history of men’s and women’s watch design.
The design route taken by Obaku watches was co-sponsored by two Danes, Christian Mikkelsen and Lau Liengaard Ruge, who are also the two founders of Obaku. The brand’s name comes from a branch of Zen philosophy called Obaku. The meaning of the name is to eliminate all unnecessary details and focus on the essence of life. All these concepts are accompanied by the growth of the brand, which coincides with less in Danish traditional design concepts.
Original source: Obaku