In September 29th, in response to World Heart Day, Swiss luxury watch manufacturer Frédérique Constant Constant held an event in Los Angeles, calling on the world to pay more attention to heart disease. On the same day, Ms. Shu Qi, a Chinese film star who has been the brand ambassador for Frédérique Constant Greater China since 2008, also attended the event.
Frederique Constant and California luxury retailer Chong Hing Jewelers, Changxing Jewellery & Watch Group, held a charity event at the Changxing Jewelry San Gabriel Store and donated money to the charity World Heart Federation. This marked Frédérique Constant Deng became the official partner of the World Heart Alliance for the first time.
Above: Chinese movie star Ms. Shu Qi, who has been Frédérique Constant brand ambassador for Greater China since 2008
Ms. Shu Qi, Ralph Simons, President of Frédérique Constant Brands Americas, Dr. Ann Bolger, Board Member of the World Heart Alliance and Chairman of the Alliance Science, Policy, and Advocacy Committee; Dr. Kathryn Taubert, Chief Scientist of the Alliance; and Chong Hing Jewelers Chairman and founder Li Rongjie and Li Yu Miaoling attended the donation ceremony. Ralph Simons, President of Frédérique Constant Constant, USA, presented Dr. Ann Bolger with a $ 50,000 check donated to the new partner. Nearly 1,000 community members and celebrities attended the event.
In fact, Frédérique Constant has a very close connection with the theme of ‘heart’. Since 2008, it has launched the best-selling double-heartbeat series ladies watch and actively participated in related issues. Ralph Simons said, ‘The World Heart Alliance is an important global leader in the fight against heart disease and cardiovascular disease. Frederique Constant is proud to work with this organization to contribute to this issue.’
Frédérique Constant, who is the official partner of the World Heart Alliance, will support many countries, such as Brazil, India, the United Kingdom, and the United States, to let more people understand the importance of heart health and related knowledge through education. Frédérique Constant also announced that it will launch a new, limited version of the Double Heart watch in early next year, combined with marketing, to continue to increase the world’s attention to heart disease, further highlighting the focus of World Heart Day 2013-Prevention Cardiovascular disease in women and children.
After the donation ceremony during the day, Chinese movie star Ms. Shu Qi attended a private charity dinner hosted at the historic Biltmore Millenium Hotel in the city center and celebrated with more than 100 community talents. At the banquet, Frédérique Constant, together with the World Heart Alliance, Changxing Jewelry and Shu Qi, delivered warm toasts to celebrate World Heart Day.
Source: Frédérique Constant