The 71st Venice International Film Festival was held from August 27th to September 6th, 2014. Jaeger-LeCoultre Brand Ambassador Zhao Wei wore Jaeger-LeCoultredon Neva women’s silk chain snowflake inlaid double-sided flip watch at the opening ceremony Red carpet.
The film ‘Dear’ is one of the participating films at this Venice International Film Festival, directed by director Chen Kexin and starring Zhao Wei. The cooperation between Jaeger-LeCoultre and Zhao Wei started in 2012. On the opening day of the 15th Shanghai International Film Festival, Jaeger-LeCoultre announced that Zhao Wei became a close friend of the brand and invited Zhao Wei to make the world’s first Rendez-Vous new series of women’s watches together.
After more than a year of good cooperation, Jaeger-LeCoultre and Zhao Wei also reached a considerable tacit understanding. She constantly explores her personal development process and her spirit of “Reinventyourself” is highly consistent. In 2013, at the 180th anniversary of the brand’s founding, at the opening of the 16th Shanghai International Film Festival, Jaeger-LeCoultre announced that Zhao Wei had become the brand ambassador for her unique charm and pride in film and television. The result is a perfect endorsement of Jaeger-LeCoultre’s female product ‘Reinventyourself, passing time and exploring the true self’.