Cartier And Other International Watch Brands Make New Breakthroughs With The Concept Of Heritage
An inevitable prerequisite for discovering the value of history is to respect and respect the historical tradition and take care of this tradition, so that we can truly let our brand continue to be inherited and developed.
Historical heritage can directly reflect commercial value in modern society. It is not difficult to visit European famous cities-Paris, London, and Geneva. In those most luxurious luxury shops and professional boutiques, historical pictures and even antiques are furnished. Indispensable elements of the shop, some shops still sell new and used goods together, which makes people particularly interested. Specific to the watch industry, not only brand stores around the world will reflect a lot of historical and traditional elements, especially in the exhibition halls in Geneva and Basel will see many museum-level antique displays.
The earliest introduction of this ‘historical trend’ for the watch industry was Patek Philippe. Since the 1980s, the brand has been focusing on the concept of ‘legacy’. At the same time, the owner of the company, the Stern family, has begun to collect its own antiques through various channels. The grand collection and materials of the Patek Philippe Museum in the center. It must be pointed out that the Patek Philippe Museum goes far beyond the scope of the brand company museum and has become one of the authorities to showcase the history of watchmaking in Geneva and throughout Europe. Behind museums such as Monte Castle, it is one of the top professional watch museums. The existence of the museum also makes Patek Philippe’s brand stand out from the crowd. In the eyes of many people, it is slightly higher than those of its equally ancient and prominent peers, so it has such a leading position today. However, unlike other Swiss museums, the Patek Philippe Museum sends exhibits to foreign countries or foreign countries for display less, and it does not resell antiques it collects to others.
The Cartier Collection, founded in 1983, started early, similar to Patek Philippe. Its collection is not limited to watches and clocks, and is famous for jewelry. Each collection is carefully selected by Cartier’s specialized agency through private collectors, exchanges and auctions, based on style, inspiration, source, material and techniques and craftsmanship. Currently, there are a total of 1,450 works, and they are still continuing. To expand. What sets it apart is that it often interacts with a series of the world’s most famous museums-the Metropolitan Museum of New York, the British Museum in London, the Carlos Gulbenkian Foundation Museum in Lisbon, the Moscow Kremlin, and the Beijing Palace Museum. Waiting to do Cartier’s special historical display together became a weapon for brand promotion. At the same time, the Cartier Collection Headquarters in Geneva will carefully maintain and repair the Cartier collections they have found, and sell them to consumers who love antiques and traditional products, or collect antique-grade treasures for them at the request of Cartier collectors. In fact, there are not many people directly involved in antique trading in Europe. Large companies are even rarer. It is no wonder that the Cartier Collection Department is particularly secretive in Geneva. Only genuine handed down products will be recommended to large customers.
In fact, whether it is collecting antiques directly for collectors, or just enriching the exhibits of your own museum, or expanding the scope of the company museum to the entire history of watch development, it is definitely a strong support for the brand image. From this, I remembered that some Asian watchmakers who bought a long-established brand in Switzerland in the early years and relied on this brand to grow their business quickly, have always refused to invest more capital in the ancient tradition of the brand. Even if you collect inventory of antiques and ancient movements, you don’t know how to use them to transform and promote these things as a brand. In the long run, those original Swiss brands will also transform into Asian brands, and it is difficult to occupy a place in the high-end watch market. An inescapable prerequisite for discovering the value of history is to respect and respect the historical tradition and take care of this tradition, so that we can truly let our brand continue to be inherited and developed.