Piaget’s flagship store, No. 7 Heping Street is not only a specialty store, it will also witness the unprecedented fashion style with you. This elegant and cozy atmosphere makes every visitor enjoy a chic experience. Since its founding in 1874, Earl has been full of enthusiasm. This enthusiasm stems from the enthusiasm for fine watches and fine jewellery craftsmanship to carry forward Piaget’s spirit and deeply integrate into Piaget’s brand value concept.
   “The perfect integration of the spirit of the times into the work is Piaget’s dream. It flows in Piaget’s blood. This is why Piaget is located at 7 Heping Street today. This is not just one of Piaget’s flagship stores. Ideal location for passion and elegance. ‘Earl CEO Philippe Léopold-Metzger.
Legendary store
   The prestigious 7 Peace Street used to be the birthplace of haute couture under the hands of Charles-Frédéric Worth. This luxurious salon, opened in 1858, serves as the birthplace of fashion, attracting celebrities from all over the world. Today, the glorious history will be continued by the count. Designed by French architect Atelier Sasha Architect Christine Querlioz, this historic building covers an area of ​​510 square meters and is a breathtaking cultural heritage. The gorgeous decoration inside makes it a luxurious mansion.
Demonstrating Earl Value
   The design of Heping Street No. 7 is new and bold, which perfectly reflects the character of Piaget. The ‘Exquisite Showcase’ shows modern writers’ depiction of Piaget’s new series. When the night fell, the window was transformed, and a layer of halo created by a new generation of optical fibers was put on it. Upon entering No. 7, Heping Street, visitors can feel a strong atmosphere of exquisite handmade creation. Twenty craftsmen spent more than 26 000 hours just to build everything in front of them. The oak cabinet floor, woven oak panelling and gold cabinets in gold foil whisper softly under the delicate light of handmade lanterns from Murano. The 3.5-meter-long chandelier is unique, gorgeous and spectacular, making people want to overlook from the open balcony on the second floor. Not far from here is the world’s unique classic window, the magnificent mosaic inlaid gold leaf is created by an Italian family-owned company.
Unforgettable experience
   The beautiful style of No. 7 Heping Street perfectly matches the style of Piaget. The only secret is that Piaget has only used a variety of precious raw materials since 1957. Whether low-key, gorgeous, classic or avant-garde, each jewellery perfectly reflects its era. Possession series ring is the perfect interpretation of the superb technology of the master of jewelry chain craftsmanship. For three generations, these craft masters have worked tirelessly to make gold into a shiny chain, repeatedly forging and shaping.
   Piaget adhering to the motto ‘Always do better than required’, will re-plan the high-end watch display area at 7 Heping Street. The counter will be used to showcase the brand’s self-designed movements-driven by CEO Philippe Léopold-Metzger, Piaget has created 25 ultra-thin movements in recent years. The exquisite timepieces in the promotional film vividly represent the noble spirit of the clock and the exquisite craftsmanship derived from the Earl Watchmaking Workshop of La Côte-aux-Fées. Watchmakers will continue to write eternal legend.
   This scenic and elegant garden is a tribute to the craftsmen of Piaget’s fine jewelry world. In the beautiful window, two gorgeous side lights perfectly show the luxurious atmosphere of the two major series launched by Piaget every year. Piaget’s classic marquise-shaped cutting process and ‘skirt-style’ inlay complement each other with detailed hard gem setting, showing the brand’s unlimited creativity.
   In specially designed weddings, lovers will witness the mysterious charm of the wedding series on the second floor of 7 Heping Street, as well as the Piaget Passion engagement ring set with 0.3 carat diamonds, symbolizing eternal love.
   Along the historic windowsill is the promenade that serves as a reception area, which can be used as a temporary exhibition hall, or for visitors to enjoy a cocktail or a warm dinner. Piaget’s social circle will start here and write a new and exciting chapter in the 21st century.