Limited Culture Touches Every Corner Of The World
Watchmaking brands must be international, selling products wherever they are interested, and providing customers with the same buying experience. As a result, watch catalogs and new products are often international. But aside from this fact, every market will buy what it considers to be the best-selling model, which to some extent weakens the possibility of uniform window display. This is particularly evident in brands that like to produce special limited edition watches with strong personality for specific markets and even specific storefronts.
Breguet Classique 7337 Harold Special
Watchmaking brands do this to help retailers, because retailers can attract attention through fashion status, loyal customers, and rich products. As far as watchmaking brands are concerned, retailers are important not only for product sales but also for brand image. French retailer Kronometry is an example. Kronometry is a disruptive brand with loyal fans. Several famous football players are regulars in the store. Kronometry has a deep relationship with the Athenian watch, and the latter naturally created some special timepieces for the former, including a limited edition of 8 Royal Brown sapphire crystal tourbillon watches.
Athens Watch makes 8 pieces of Royal Brown watches for retailer Kronometry
Harold, another legendary retailer, has a reputation that goes well beyond watch sales. Recently, Harold commissioned eight watchmaking brands to create a special timepiece, which is listed in the fine watch room-Fine Watch Room, including a Breguet Ref. 7337 full calendar watch, beautiful dark blue engraved The dial is amazing. The Marcus boutique is unique in London. Among the unique timepieces commissioned by Marcus, the limited edition of 10 Coperfus black DLC-treated platinum watches deserves special attention. Among them, the Double Tourbillon 30 ° Secret is the blackest watch manufactured by the brand.
Marcus commissioned Cooper Fuss to create a black DLC treated Double Tourbillon 30 ° Secret in platinum, the only one
Often, creating a special timepiece involves only color changes, as it is relatively easy to implement. The color scheme has a strong identity and can be inferred from the company logo and cultural elements. Green is very important in Islamic culture, and is usually a special version of the color choice for Middle Eastern buyers, such as the Bulgari Lucea ‘Green Plate’ watch. Blue is the symbol of the sea, and Seiko uses this as the dial color for the four watches recently designed in collaboration with PADI for the local market only. ‘Self-sufficient’ scarce supply, Seiko itself is also a beneficiary. This is a long-standing tradition of Seiko. On the one hand, it stuns overseas enthusiasts, and on the other hand, it enhances the brand’s appeal.
Bulgari design and production of the Lucea ‘green plate’ watch for the Middle East market
Seiko and PADI collaborate to design 4 series watches for the local market only
The choice of market and color can also be completely random, or the actual problem lies in the store. The Richard Mille RM 50-27-01 flying tourbillon red and black watch is a perfect example. This watch is limited to 5 pieces and is only sold in the United States. The color scheme is the result of the fusion of the RM 27-01 movement and the RM 050 case. Unusual naming, allegorical sign integration, limited production (5 pieces), and sale only at Richard Mill’s Aspen, Bar Harbor, Beverly Hills and Las Vegas boutiques, is undoubtedly a reasonable choice.
Richard Mille RM 50-27-01 watch sold exclusively in American boutiques
In fact, the direct boutiques of watchmaking brands are often the preferred destination for limited timepieces. In this way, customers around the world can benefit from it, because watchmaking brands have considerable direct selling capabilities. But sometimes, in order to celebrate the opening ceremony or anniversary, the watch brand also picks out a limited edition watch. Jaeger-LeCoultre supplied 26 boutique Grande Reverso Ultra-Thin watches to London boutiques. In addition to the British racing green color on the dial, the bottom of the table also engraved the outline of the Houses of Parliament and Big Ben.
Jaeger-LeCoultre Grande Reverso Ultra-Thin
The bottom of the table is engraved with the outline of the Houses of Parliament and Big Ben
Collaboration between watchmakers and retailers is common, but retailers rarely provide materials to watchmakers, which makes such cooperation even more significant. Over the years, Panerai’s contact with British gun maker Purdey has never stopped. Purdey’s guns are exceptionally unique and very expensive, mainly due to their elaboration. Occasionally, Purdey will polish and enhance the Sealand Limited Watch (based on the Luminor series). These watches are equipped with hinged, hand-carved arched top covers. In 2016, Purdey artisans inspired five African beasts to create five models with a total of 80 watches, which can only be purchased from the Purdey flagship store in Mayfair, London.
Panerai Luminor 1950 Sealand Purdey watch, all hand-carved in the Purdey workshop, limited to 80 pieces
Therefore, the birth of a special watch has a strong driving force for dedicated watchmaking, which is designed to meet the unique and exclusive taste needs arising from the reputation of the Envy brand, or to reach every corner of the world with the development of the market and the establishment of stores. In either case, cultural considerations are crucial. This is a good thing because one of the main purposes of travel is to get in touch with and feel about other cultures. So why not record your cultural journey in the form of an exclusive watch?