Panarai Opens Fourth Store In China

Shanghai, May 2012 ─ Italian luxury watch brand Panerai opens its third store in Shanghai. This is Panerai’s fourth specialty store in China, following Hang Lung Plaza, the Shanghai IFC Center, and Beijing in 2008. The new store is located on Nanjing West Road, which gathers the world’s top brands. The latest design concept displayed in the store is based on the new Panerai store opened in Via Montenapoleone, Milan a year ago.
    The new Shanghai store covers an area of ​​66 square meters, providing a unique experience for Panerai collectors and customers. The interior design of the store is full of simple and classic Italian style, highlighting the brightness and transparency of the store. The materials used are carefully selected, and the design inspiration is inspired by the history and traditions of this Florence brand: the golden silk Caracata white marble flooring from Tuscany, and the unique brushed stucco The walls reflect the roots of Panerai’s deep roots in Italy. The teak wall is modeled on the curvilinear shape of the waves, with beautiful radians, highlighting the brand’s close relationship with the ocean, and tells her deep roots with the Italian Navy.
    Just like some Panerai specialty stores, this store has a large wall clock on the wall, showing the unique feature of Panerai watches: the ‘sandwich’ dial structure. This structure sandwiches Super-LumiNova® with two identical dial sheets to display the hands and digital scale. This ‘sandwich’ dial structure was invented in the late 1930s and was designed to improve the clarity of the watch. Even in the extremely dark environment at the bottom of the water, the dial scale can be clearly read.