Tbwa Beijing Wins Citizen Watch Creative Business
On May 5, 2011, Beijing-Citizen announced that TBWA Beijing will be responsible for leading the brand’s integrated strategy communication and creative activities in China.
As the world’s largest watch manufacturer and high-tech leader, Citizen hopes that TBWA Beijing will use its unique disruption and media art to achieve new development for their brand in the Chinese market.
“ Citizen Watches is very much looking forward to how we will help their brand to have innovative development in China, ” said Danny Chan, executive creative director of TBWA Beijing. It should become more compelling and establish a new and more attractive positioning. & rdquo;
TBWA Beijing will use disruption and media art to bring new horizons to brand positioning and brand behavior, and this will also be the strategic composition of Citizen’s future development.
Ld & ldquo; We believe that TBWA with original spirit and creative ideas will become our trusted partner, and all this will help Citizen to succeed in the Chinese market. ‘Citizen Watch China spokesman commented.
Citizen is another big customer that TBWA Greater China won in 2011. TBWA Greater China won the business of Hisense TV, China’s largest TV brand, earlier this year.