Recently, the famous Swiss watch brand Tissot and the International Cycling Union (UCI) jointly announced that the cooperation relationship between the two parties will be extended for four years (2017-2020), and the content of the cooperation between the two parties will be further expanded. The long-term cooperative relationship between the two sides since 1995 will last at least 25 years. The latest cooperation agreement has witnessed Tissot becoming the first ‘UCI Cooperative Brand’ in history. Tissot will continue to be the sole official timing for all UCI events and events, providing more professional and accurate timing guarantees for cyclists and cyclists.

Tissot time for 2016 UCI Road Cycling World Championship
 This cooperation further expands Tissot’s leading position in this field. As far as track cycling is concerned, Tissot is the first cooperative brand to become the UCI Track Cycling World Cup. It is also the first designated sponsor of the UCI World Cycling Track Championships. The new cooperation will start in the 2016-2017 season. The first race will be the Tissot UCI Track Cycling World Cup in Glasgow from November 4th to 6th.
 Cycling events are wonderful and the difference between victory and defeat is only between milliseconds. The reliability and precision of Tissot watches has always been the foundation of trust in the event and the cornerstone of this cooperation. Tissot will provide timing services for all UCI Olympic events (road, field, mountain bike and motocross) in all world championships, UCI track cycling World Cup, UCI one-hour world record race. In addition, in the UCI Road Bike and Mountain Bike World Championships, Tissot watches will also provide GPS positioning data, which plays a vital role in broadcasting the race conditions for players and fans. Not only that, Tissot watches will also present a special Tissot Watch Award for each UCI World Championship Olympic individual event champion.
 François Thiébaud, global president of Tissot, said: ‘As the official UCI timer and the first bicycle partner in the world, Tissot will adhere to the promise made to UCI. Our consistent precision and innovation The best choice for this high-level event is also trusted by UCI. At this point, we deserve it. At the same time, it will become a proud event for Tissot consumers and partners. ‘
 UCI Chairman Brian Cookson said: ‘It is an honor to contribute to this historic collaboration. Tissot will provide official timers for all cycling events of the International Cycling Federation. This collaboration combines the increasingly popular worldwide Olympic sports events—bicycles and Tissot watches are world-renowned for precision timing technology. All UCI cycling events will benefit from this cooperation, and our fans will also benefit from the accurate timing provided by trusted partners like Tissot For a better viewing experience. ‘